Local Roots & Celebrity Sparkle: Tanline Designs + Flying Lizard Jewelry at Katalina's

We've always believed that the right piece of jewelry can make an entire outfit. A pair of earrings that catch the light. A necklace that feels like it was made for you. A ring you never want to take off.

At Katalina's, we're incredibly intentional about the jewelry we carry — and right now, we have two lines that we could genuinely talk about all day. Both woman-owned. Both rooted right here in Santa Cruz County. Both absolutely stunning.

Tanline Designs: Made in Santa Cruz. Made to Live In.

Here's the story behind Tanline Designs, and we love it so much.

Maddie, the founder, started making jewelry she could wear straight into the ocean — waterproof, durable, and fun enough to feel like summer all year long. The name came from her own experience: she'd wear her handmade rings and bangles while tanning, and they'd leave little marks behind. Tan lines from her jewelry. That's when she realized she was onto something.

Made in Santa Cruz. Worn into the ocean. Named after the marks it leaves.

Every Tanline piece is handmade and made-to-order using gold-filled and sterling silver materials, which means each piece is waterproof, non-tarnishing, and hypoallergenic. This is the jewelry you wear to the beach, to yoga, in the shower, on a hike — and it just keeps looking beautiful. No taking it off. No worrying about it.

At Katalina's, we carry the entire Tanline collection — and we mean it. Rings, bracelets, earrings, and necklaces. Every style they make. The materials Maddie works with are pure coastal California: sea glass, mother of pearl, abalone, shark tooth, and shells — each piece feels like it was pulled from the ocean and turned into something wearable.

Tanline is always releasing new pieces, and we carry every collection as it drops. If you haven't been in lately, there's almost certainly something new waiting for you.

Flying Lizard Design: 40 Years of Handcrafted Magic from Santa Cruz

We are so proud and excited to announce that Katalina's is now carrying Flying Lizard Design — and if you don't already know this brand, you're about to.

Flying Lizard is the work of designer Vallora Sabourin, a woman who has been crafting fine handmade jewelry out of Santa Cruz, California for 40 years. Forty years of learning her craft, refining her eye, and creating pieces that are genuinely unlike anything you'll find anywhere else. This is not mass-produced. This is not trend-chasing. This is a woman who has spent four decades becoming one of the best at what she does.

And the world has noticed.

Flying Lizard jewelry has been worn by Kim Kardashian, Paris Hilton, Regina King, Emma Roberts, Tina Fey, Mary J. Blige, and Britney Spears. Her pieces have appeared in the Golden Globes gift lounge, the MTV Awards lounge, and the Sundance Film Festival lounge. She designs exclusive private label pieces for the Sundance Catalog.

Celebrity-worn. Sundance-featured. Handmade in Santa Cruz. Now available in Capitola Village.

We added Flying Lizard to our collection because it represents exactly what Katalina's stands for: quality you can feel, stories worth telling, and jewelry made by someone who truly loves what they do. Vallora's pieces have a boho-chic elegance — colorful gemstones, rare materials, delicate construction — that pairs beautifully with everything else we carry.

This is one of those brands you discover, fall in love with, and tell all your friends about.

Two Local Legends, One Boutique

What we love most about carrying both Tanline and Flying Lizard is what they represent together. Two women. Two very different journeys. Both rooted in the Santa Cruz community we call home. Both making things by hand with real intention and real skill.

When you buy a piece of Tanline jewelry at Katalina's, you're supporting Maddie and her handmade small business. When you buy Flying Lizard, you're supporting Vallora and four decades of artistic dedication. And you're walking out with something genuinely special.

Come in and see both collections in person. Our team loves helping customers find pieces that feel like them — and with everything from sea glass studs to statement gemstone earrings, we promise you'll find yours.

📍 118 Stockton Ave, Capitola Village, CA 95010 🌊 katalinasboutique.com 📸 @katalinasbythesea

Katalina's Boutique is a coastal women's, kids, and baby clothing boutique in the heart of Capitola Village, CA. We proudly support local and woman-owned brands alongside our curated clothing and accessories collections.